Kerry Lee here (VP for Hospitality Training and Marketing) and I was so delighted to participate by presenting to the NACE Los Angeles/Orange County group last week! Alica Crosby from NACE national headquarters flew out and worked so hard to make sure this was a successful event for everyone.The staff at the Crowne Plaza Anaheim shone and in particular their Catering Sales Manager, Kit, was warm, gracious, welcoming and on top of her game despite a very busy day. Both she and Alicia Crosby reminded me of why we are in this business: we love people, we care and we are creative problem solvers.
My topic, How to Catch Their Eye with a Marketing Plan to Attract Corporate and Charity Events brought in a nice range of event professionals from the Southern California area. While most were venues, locations and caterers, there were several vendors there as well.
Some of the highlights included some industry secrets to tap into these two niche markets, the hottest and most booming industries right now, some fun, interactive exercises and then attendees got the chance to actually start the beginning process of a marketing plan by determining their USP (Unique Selling Proposition). We talked in depth about what makes a USP and how to get there in finding out what yours is.
The attendees were such a pleasure and we all had a great time. My favorite part was at the end when we had a fantastic Q&A session that resulted in a collaboration from all the guests and some great dialogue.
Thank you NACE Los Angeles/Orange County, NACE National and the Crowne Plaza Anaheim for having me!
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