In this month's newsletter, one of the articles I wrote was titled "The ONLY 3 Ways to Increase Your Special Event Revenues" (see the newsletter here - http://www.beverlyclarkenterprises.com/_ecampaigns/bcht/) In it, I mentioned the importance of vendor relationships and strategic alliances for building your business. Well, just a couple of days ago, a friend sent me this clip of that strategy at work! http://www.fox5vegas.com/video/22345325/index.html
Bear's Best Golf Club in Las Vegas partnered with several wedding related vendors to create an all inclusive wedding package that they are offering at a very discounted rate to their brides. Wedding vendors, who were also needing to generate more revenue jumped at the chance to be part of the program, and now they are booking away - the phone has been ringing off the hook! This promotion was definitely cost-driven. The package is $10,000 for a total wedding (yes, $10,000!). But, the same concept can be applied to an "experience-driven" package, or one based on total convenience, or an "ultimate wedding", taking advantage of all things high-end. It's just time to think and act creatively in order to change the way we are doing business.
Saturday, January 30, 2010
Thursday, January 14, 2010
NACE, Seattle Chapter. . . You ROCK!
On Tuesday night I had the privilege of traveling to the Emerald City of Seattle, WA to speak at the NACE, Seattle Chapter's monthly meeting. Wow, like the title says, you guys ROCK! What a 
beautiful event! This month's event was planned by the one and only Jacques Bergeron, Private Event Director at the amazing Columbia Tower Club (where the event was held) and Immediate Past President of NACE Seattle. This private club occupies the 75th & 76th floors of the 
Columbia Center building in downtown Seattle. Stunning 360* views from 76 floors up of Puget Sound, The Space Needle, and anything and everything Seattle! I was SO impressed by the energy and level of professionalism of this group. Jacques had each table designed by a different event/wedding planner/designer and the tables were breathtaking. Each designer was given a moment to talk about what inspired their design and showcase the many amazing vendors that made it all happen. I focused on weddings 
for this talk, and the title of my presentation was. . . "Special Events, 2010 - Be Inspired. . . !" By the way, I stayed at the Hotel Vintage Park (amazing!) and received the most wonderful welcome note from General Manager Sandy Burkett (I LOVE the personal touch). Notice the napkin rings on the table featured here - bling! They were from David at Rented Elegance - amazing rentals! Thank you, Jacques, for inviting me to speak at your monthly meeting and to the entire NACE Chapter for your 
amazing hospitality! More photos to come. . .
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