In this month's newsletter, one of the articles I wrote was titled "The ONLY 3 Ways to Increase Your Special Event Revenues" (see the newsletter here - http://www.beverlyclarkenterprises.com/_ecampaigns/bcht/) In it, I mentioned the importance of vendor relationships and strategic alliances for building your business. Well, just a couple of days ago, a friend sent me this clip of that strategy at work! http://www.fox5vegas.com/video/22345325/index.html
Bear's Best Golf Club in Las Vegas partnered with several wedding related vendors to create an all inclusive wedding package that they are offering at a very discounted rate to their brides. Wedding vendors, who were also needing to generate more revenue jumped at the chance to be part of the program, and now they are booking away - the phone has been ringing off the hook! This promotion was definitely cost-driven. The package is $10,000 for a total wedding (yes, $10,000!). But, the same concept can be applied to an "experience-driven" package, or one based on total convenience, or an "ultimate wedding", taking advantage of all things high-end. It's just time to think and act creatively in order to change the way we are doing business.
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