What an exciting week it has been! Today I hosted another webinar, this one on "Maximizing the 2010 Holiday Season" Despite a VERY raspy voice today (of all days!), the webinar was great and lots of wonderful comments started pouring in afterward - thanks, everyone! I conducted an interesting "poll" during the webinar to see how everyone felt about their holiday season bookings this year. Every survey I seem to read has conflicting reports - business is looking up, slowing down, the same as last year. .. what?? So, I wanted to see what my audience had to say so I could address their specific needs. Results? 22% said bookings are about the same right now compared to last year at this same time; 27% said they are slightly higher; 5% said they are significantly higher; 30% said they are slightly lower and 16% said they are significantly lower. The good news? 54% are either the same or ahead of their booking pace. More good news is that booking timelines have been noticeably shorter, so people are still booking lots of events into 2010. So, the rest is up to us to create fresh new marketing strategies, prospecting techniques, strategic partnerships and delicious offerings and upsells to impact our own destiny (sales!) in a positive way. Want to explore those holiday ideas and strategies? I recorded the webinar, so you can watch it anytime - you will find it on the website at www.beverlyclarktraining.com.
What else is going on this week? NACE Experience! 2010, of course! I leave Sunday for Austin, Texas. Yeehaw! My segment is on Monday at 2:45pm and I will be speaking on "Re-creating your Sales Presence in the Special Events Industry". It's an advance level topic for industry veterans who need a fresh approach! We all need a way to keep the passion and fuel the flames every now and then, and I am hoping to provide it. Can't wait to see everyone! Please come and find me to say hello. . .
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