If you missed Part One of this post, please see October 9th of our BLOG with some of the critical elements leading up to this continuation.We talked about communication and thinking of every member of your entire team as in sales.
3. "Certify" your special events and catering specialists with continued education. There are many organizations out there which offer continued education to improve your staff's knowledge. Knowledge is power and being educated in the latest trends, professional standards, technology and service levels will allow you to take your business to the next level. Additionally, many programs like the Beverly Clark Online Hospitality Training Program offer certification upon successful completion. Once "graduated", students can use their new titles and logos in all marketing materials, therefore making them stand out even more against the competition. If time is a consideration, look for a training program that is offered online that your staff can take at their convenience and in their own time.
4. Finally, the only way to ensure success for all is to have an informed and "trained" client. "Train" your clients. It is your job to set up the client for success by making sure that there are no surprises. Specializing in events means creating a dream experience for clients and making them look good to their guests. Explain everything up front. Educate them in person, on the phone, in writing about your deposit policies, terms and conditions, limitations, deadline dates for counts, service charges, taxes and more. Be mindful not to use industry jargon and acronyms such as "F&B" and "BEO" , etc. When a client is set up for success by being educated and "trained", everyone benefits.
Today the special events markets is one of the most lucrative niches in the hospitality industry. By approaching that market with trained staff that understands it, you will give your business a major boost.
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