Being at the mid-way point of the year causes a lot of reflection on year-to-date financials, market positioning, and forecasting. Remember the definition of insanity? "Doing the same things over and over and expecting different results"? It's a good time to think about this. The special events/hospitality industry is still feeling a major squeeze on our business. No doubt, things are tight. Now is the time for action and being a little more creative.
A good start is to evaluate your first half of the year and plan on 3-5 things that you will change or do differently for the second half. Think about marketing, positioning, prospecting, etc. Try something new! It certainly cannot hurt and it just might create some breakthrough in the way you think about your business. Here's something you can try - participate in my Webinar next week on June 17 at 11am PST on "Maximizing the 2009 Holiday Season". Register on the website at www.beverlyclarktraining.com in the "learning center" tab. It's a positive step in the right direction for your business!
Lynne
Thursday, June 11, 2009
Wednesday, June 3, 2009
Staying Motivated
I've been talking with lots of friends in the industry these days, about their mental frame of mind when business is slow in our industry. It's so funny, everyone has something different they do in order to stay "up" and motivated about their work. I've always said that the most successful people in our industry are those that really have a passion for this crazy business because if you don't, you could never put up with it! But, for those of us that live for it, we love it! When times are tough, it is usually our relationships that get us through, and this is no different. We commiserate, we laugh, we brainstorm, we collaborate. We tell stories about funny events, hysterical brides, ideas we thought would never work but did. We read "thank you" notes from happy clients, we take the opportunity to do some educational activities that we never get to do when times are crazy busy. You have to admit, we have THE BEST stories in this industry! So, let's hear them! Let's make each other laugh a little and remind each other why we stay in the special events industry through the good, the bad and the ugly times! Click on "post comments" below and start telling your stories. . .
Lynne
Lynne
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