Being at the mid-way point of the year causes a lot of reflection on year-to-date financials, market positioning, and forecasting. Remember the definition of insanity? "Doing the same things over and over and expecting different results"? It's a good time to think about this. The special events/hospitality industry is still feeling a major squeeze on our business. No doubt, things are tight. Now is the time for action and being a little more creative.
A good start is to evaluate your first half of the year and plan on 3-5 things that you will change or do differently for the second half. Think about marketing, positioning, prospecting, etc. Try something new! It certainly cannot hurt and it just might create some breakthrough in the way you think about your business. Here's something you can try - participate in my Webinar next week on June 17 at 11am PST on "Maximizing the 2009 Holiday Season". Register on the website at www.beverlyclarktraining.com in the "learning center" tab. It's a positive step in the right direction for your business!
Lynne
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